Content Guidelines

Why we need guidelines for digital signage

UBC strives to present a consistent public identity by communicating across all its audiences–both external and internal–in a deliberate way. This communication becomes part of a deeper identity, signaling a willingness to be visible, interactive and accountable. Design guidelines have been developed to assist content managers and creators to develop effective digital communications. Communicating a wide range of messages across a digital signage network is a challenging task that requires a program and guidelines in order to maintain integrity across the signage system. In addition to visual consistency, there are efficiencies to be gained through an effective workflow.

Digital Signage provides a powerful and highly visible opportunity to communicate messages across the university. This means that the digital signage network will be critically evaluated by audiences based upon its content quality. Within a standard of quality, the more diverse the content the greater the interest and engagement of our audiences.

Contents

Appendix: UBC Digital Signage Glossary of terms used throughout the guidelines.

Section 1: About the UBC Digital Signage Program
Section 2: Communication Standards for Digital Signage
Section 3: Design Guidelines for Digital Signage
Section 4: Content Specifications for Digital Signage
Section 5: Content Management for Digital Signage
Section 6: Resources
Section 7: UBC Brand Overview

Templates are available to download.

Communications & Marketing would like to thank the following faculty and units for their contributions in the development of the Content and Design guidelines:
UBC Faculty of Arts
UBC Information and Technology
UBC Media Group

a place of mind, The University of British Columbia

Communications and Marketing
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Vancouver, BC, V6T 1Z1, Canada
Tel: 604.827.2521
Email:
UBC Digital Signage

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