The UBC Digital Signage Service has been featured in the February 2013 issue of University Business. The article is titled “Instantaneous Reach: Effective campus-wide digital signage communications” by Wilson Lo, our technical lead for the service.
You can read the PDF copy of the article hereor view the online version.
We wanted to see what would be involved in using the many digital signage screens across the UBC Vancouver campus to promote Alumni Weekend 2012. This was done because during normal operation, despite being on the same network, the digital signage screens across campus operate as individual nodes that serve the units that purchased them. We wanted to see if we can leverage the enterprise infrastructure that exists to enhance the experience of Alumni Weekend 2012 participants.
How did we do it?
Identified signs that would be seen by Alumni Weekend participants and worked with the respective signage owners to “take over” their screens for Saturday, May 26th 2012.
Specified what content would add value to the Alumni Weekend experience. This included:
A curated stream of tweets and tweets with pictures from the #UBCAlumniWknd conversation on Twitter
The roll out of digital signage on campus is definitely something that’s happening quickly – we were certainly impressed by the number of campus units who were ready to on-board when we launched the service. As always, with rapid changes we need to take the time to reflect on the implications of that growth.
DIGITAL SIGNAGE Workshop: Creating Effective Content and Design
June 14 2011
By now you’ve probably heard about or seen the Digital Signage installations across campus – if you haven’t there is a new website that explains it all: http://digitalsignage.ubc.ca. The bottom line is that with the growth of digital signage it’s imperative that we, as university communicators, know power of this medium and how to make the most of this new tool. Content Creators (Cardinals, Students, Faculty and Staff) are able to submit content for a digital sign, given that it meets the standards of the Digital Signage Content Guidelines. It is possible for everyone to create effective Digital Signage content by learning a few important basics – so that’s why we’re holding a workshop! Please join us for a hands-on session in creating effective signage content and design. Since this is our first workshop, we’re keeping the numbers tight – so register before it fills up!
We request that you bring in a project, message, or initiative that you would like to communicate on Digital Signage as well as your own laptop. This will be a learning workshop session and by the end of it you should have a final piece of content that is digital signage ready.
Here are the details:
When: June 14th, 2011 10am-12pm
Where: Centre for Student Involvement Boardroom – Brock Hall